By joining Black For Good 2025 , we wanted to share a story that goes beyond a simple purchase. At Najel, we know how much every action counts and how a decision can reflect strong values . This movement, conceived by Ning Li, founder of Typology , transforms the intense Black Friday period into a moment of social engagement. Through this collective effort, we affirm a sincere and deeply human vision of our business.
A movement that is transforming Black Friday
Every year, Black For Good brings together French brands eager to add meaning to a time usually marked by the frenzy of promotions. The idea is simple: no sales, but donations . Since 2019, more than 180 brands have chosen to join this movement initiated by Ning Li . For Najel, participating in this initiative represents an authentic way to remind everyone that our choices must reflect a deep commitment . During this period, we choose to donate a portion of our profits to the association. Doctors Without Borders . This approach allows us to link the act of purchasing to essential values , creating a bridge between our artisanal world and a collective ambition.
Why Najel chose to join forces with Black For Good
From the very beginning, we have championed a vision that connects tradition, transmission, and responsibility. Participating in Black For Good 2025 is a natural choice for us: this movement aligns perfectly with how we envision the future of our company. In France, as in Aleppo, the women and men who make our Aleppo soap perpetuate a precious craft. By donating a portion of our profits, we want to support a cause that resonates with these human stories and this desire to preserve what truly matters. This initiative allows us to demonstrate that purchasing decisions can be value- driven and can support meaningful projects. Through this participation, we are choosing complete consistency between our actions, our history, and our commitment.
Giving meaning through a simple gesture
Join the movement created by Typology It's not just about participating in a campaign. It's a way to inspire a new way of consuming, more aligned with what each person wants to stand for. For Najel, every customer who chooses a product during this period directly contributes to supporting a charitable project. This gesture, however small, carries a powerful message: transforming a moment often associated with volume into a moment focused on solidarity . By choosing not to offer For our Black Friday promotion , we are reaffirming our commitment to valuing a collective approach more than a purely numerical one. This commitment allows us to put the relationship between a brand and its customers back at the heart of what is most precious: trust and loyalty.
A union of brands united by the same values
One of the strengths of Black For Good's strength lies in its ability to unite diverse companies around a common goal. Large or small, they all share the desire to inject new energy into Black Friday . For Najel, being part of a movement supported by over 180 brands is a way to assert our position among the players who want to change industry practices. This union allows us to show our customers that every participating brand is moving forward with the same determination: to refocus purchasing on value , sharing, and meaning. By joining this initiative, we affirm our commitment to contributing to a more inclusive future, driven by simple yet sincere actions.
Restoring meaning to the act of buying
By participating in Black For Good 2025 , Najel is aligning its story with a movement that emphasizes values , solidarity, and commitment . Through this choice, we invite everyone to experience Black Friday differently, by supporting an action that goes beyond simply making a purchase. Together, we are making this period a meaningful, human, and impactful time.
